Tennessee taps W+A for college savings campaign
May 17, 2012 – excerpted from PR WEEK – The Tennessee Department of Treasury has hired Walker + Associates to encourage state residents to invest in “Section 529” education cost-savings plans.
The campaign is expected to include media outreach and events, as well as media buys, social media, and a grassroots effort.
“As citizens and taxpayers, we are excited to work on something that’s not only fun creatively, but that’s good and is helping to build something that will change people’s lives for the better,” said Andy Windham, chief operating officer at Walker + Associates.
A Section 529 education savings plan operated by state or educational institutions allows families to contribute after tax dollars to an account. The earnings are tax-free as long as the funds are used for higher-education expenses, according to the RFP.
Walker + Associates is a full-service marketing, communications and interactive agency based in Memphis, Tenn.
Find the full article at PR WEEK.